What’s in a name? Honestly…all. Sometimes a name by itself can make all the difference in the world to your success.

Let’s look at some names throughout history.

Starbucks
Dunkin Donuts
Chock Full O Nuts

I want you to take a excellent look at that last one and know what it is in place of.

Chock, means full of, loaded, lots. Okay, what is it loaded with?

Nuts?

Now technically, coffee is a bean. But can you imagine if it was called…

Chock Full O Beans

It doesn’t have the same ring to it, does it.

The person who came up with the name for this coffee knew what they were doing.

So your coffee shop name doesn’t necessarily have to make grammatical sense. It just has to have a ring to it and it has to appeal to the senses.

What you probably want to stay away from, though this can work too, is a generic name like…

The Coffee House. or “The Coffee Shop”

Now, something like, “The Coffee Cafe” has a ring to it because of the alliteration, which is a very powerful naming convention for any type of business.

If you want your shop to be identified with the surrounding area, you might want to name it something like…

Roselle Coffee Cafe if you’re located in a city named Roselle. This name incorporates city identification with alliteration.

Maybe you want to go with something that’s exotic or odd.

You might try…

The Under Ground

Ground, as in ground coffee. This is kind of a play on words. Your coffee shop, if it’s located in a subway station, could use this name nicely.

Hopefully, I have given you some thoughts for coming up with a name for YOUR coffee shop.

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In this come forth, we’re vacant to tackle the fourth tip in my series…know your market.

When you go out to eat, you don’t always have the same expectations. Sometimes you just don’t feel like cooking so you head out for a quick bite. In these cases, Burger King or McDonald’s will probably do just fine.

Sometimes, but, you want to go out and have a nice sit down dinner, but you’re not looking to spend a fortune. It’s not a special occasion or anything like that. But quick food just doesn’t hit the spot for you. So on these occasions, you head for a local diner where the food is a step up from quick food but not quite elite. The bill is evenhanded and the food is excellent.

And then there are those times when it’s a really special occasion and you want to go to where on earth that isn’t the same ancient same ancient. On those occasions, you go to a really fancy restaurant. It might even be one where you have to have reservations and where a suit and tie.

In each one of these situations, the establishment in question has done its research. It knows what kind of clientele to expect, sometimes even dictated by the establishment itself (reservation and tie) and caters to that clientele accordingly.

Meal at McDonald’s for 4 – $25
Meal at Chez Ritzy Palace for 4 – $800 or more.

While a coffee shop isn’t exactly vacant to have that kind of dynamic range of tastes, there are vacant to be differences between a Dunkin Donuts type establishment and a Starbucks…at least in the minds of the clientele.

Where do you fit?

Who do YOU want to cater to?

Does that market even continue living in your area?

If you’re plotting on background up a coffee shop in a slum area, I doubt you’re vacant to get people to spend $2 for a cup of coffee. On the other hand, if you’re opening up shop in New York in the entertainment constituency, you can get away with $2 coffee and more. The key is knowing who your market is.

The only way to do this is to do a demographic survey of the area. You need to know who lives there, what their income level is and ultimately, what their preferences are. What about competing shops? What’s already nearly? Has a Starbucks been there and failed? If so, this may give you a excellent thought of whether or not a higher class of coffee shop will glide in that area.

Without knowing your market BEFORE you really open your doors, you are risking failure right from the start.

See you soon with more.

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USP stands for unique promotion proposition or top. It is the one thing that really makes one business stand out from another.

Finding your USP is really as simple as looking at your product, in your case, your coffee shop, and deciding what it is about it that makes it different from everybody else’s.

Now, at first glance, you may not know what this is. Sometimes, we’re all too wrapped up in our business to be able to see the forest for the trees. So you need to take a step back and look at it as an outsider.

Better yet, why not look at another coffee franchise as that same outsider (which in fact you are) and see if you can spot what THEIR USP is. It may be something subtle. Maybe it’s a catchy slogan, tune or even commercial.

Remember the ancient Dunkin Donuts commercials, “Time to make the donuts”. This was supposed to be telling us that Dunkin Donuts is so conscientious about their donuts and coffee that their guys are up in the wee hours of the morning making them so you can have them fresh for breakfast.

Starbucks, also has its quirky side. Take a look at this Starbucks commercial.

It’s entertaining and gets the top across. “Starbucks coffee is ready when YOU are.”

Believe it or not, McDonald’s is considered a Starbucks competitor.

Take a look at this commercial for McDonald’s

Now THAT is a USP.

Take a look at what each coffee shop is doing. Figure out what they’re NOT focusing on and make THAT the focus of YOUR USP.

Some thoughts.

1. The most exotic coffees from many lands.
2. More than just the best coffee.
3. Coffee and a donut to go in less than 60 seconds.
4. Drink your coffee in the lap of luxury.
5. Where the coffee is always hot.

Reckon of a catch phrase and run with it.

To start your coffee shop CLICK HERE

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This is the second in our series of coffee shop startup points.

This come forth is vacant to focus on position.

Position, position, position.

When you view football, have you ever observed how many times the announcer would declare something such as, “It is not how hard you toss the football but where you chuck it.”

Facts are, a major league hitter can hit a baseball but hard you chuck it. But, if you toss it at just the right spot, he cannot upset it.

This is also right for starting a coffee shop. You are able to place up the fanciest coffee shop in the whole world, if your location is all incorrect, your tiny business is vacant nowhere.

Alright, so what do you need to look for so far as location goes?

Well, to start with, you need a location that is accessible to some type of transport. If you’re in the middle of a lively intersection with a lot of through traffic, this is ideal. But what if you cannot get such a location? A next best choice would be an area which is at least very close to public transportation, whether it be bus or train.

If you’re able to afford the rent, a splendid location for the coffee shop, as I am sure you have seen, is in a very packed mall. Malls not only have the people who drive in but the ones that take the buses and trains as well.

Another thing to look for is an area where there are a lot of businesses. Why is this valuable? Because a lot of businesses mean many individuals who work and need coffee breaks. If you’re near a generous office building, this is an ideal location.

But one of the most valuable things of all is checking out the location of your nearest competition. If you reckon you’re vacant to place up a prosperous coffee shop within an area that already has a Starbucks AND a Dunkin Donuts, you are vacant to have your work cut out for you…not to mention if there are already diners and other cofffee shops within the area.

So make sure you carefully examine the area where you are thinking of putting your shop.

A poor location can kill your tiny business right from the start.

To start your coffee shop CLICK HERE

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For starters, really take a look at your opposition. I recognize this may not really be understood as one thing you are vacant to delight in carrying out, but consider the application research. Go look and find out exactly how they’ve got got their shops setup. See what type of options they have. A coffee shop is more than just coffee. The more levels of competition you take a look at, the greater an thought you will have of the way to compete.

Next, you need to research their ad strategies. Everybody promotes differently according to their own Unique promotion position, but they all do have things in common. Look for those characteristics. There are lots of basic things that you are vacant to wish to express towards the target market. The chief things are:

The brilliant quality of the coffee and foods

The surroundings of the store

The price

Many people say that there isn’t an impact in between a single coffee and the next. Those people usually are not genuine coffee lovers. Believe me…there is really a distinction. If you’re wanting to appeal to the guy driving an 18 wheeler on route nine, he’s vacant to expect a different quality of coffee than the guy with who have a $2,000 suit and doesn’t buy anything off the rack. You should know who your target market is and what type of coffee they will expect.

Ditto together with the environment. Some people just need their coffee to go and that’s it. Others prefer to require a seat and relax and take pleasure in their own brew and while they are doing it, they don’t wish to sit in a shed…though a lot of people will not mind as long as the coffee is excellent.

Finally, there’s a price. Whilst we’re not working with a huge ticket product just like a BMW, some individuals aren’t about to really want to spend over 50 cents for the cup even though some will certainly happily pay out $2 or even more when the beverage is utterly outstanding. Again, know exactly who your own market is.

When you’re in to other coffee shops, especially ones in your area, you have a very excellent feel for who your market is. Subsequent that, it is simply a matter of supplying to it.

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